Who we are
We excel in growing brands in India
Possibly the only company led by a founder with a rich pedigree of working with the world’s most iconic brands and the top 3 alcobev companies. Now, looking to encourage & support independent distilleries and craft brands to enter the world’s largest whisky market – India.
India is an extremely challenging and regulated market for beverage alcohol. Complex state specific regulations make it tedious and difficult to manoeuvre. Our leadership team is highly experienced to navigate this complexity with ease leading to significantly reduced launch timelines and faster results
With over 16 years with the world’s top 3 alcobev companies and numerous successes, he knows how to build premium brands in a media dark market. Avishek’s biggest success was leading the phenomenal transformational story of Black Dog -a fledgling brand – to the world’s fastest growing scotch.